Podcast: “Social Media & Marketing: Where’s the Beef?”
(31 MINUTES)
MP3 File
In light of a venture capital investment valuing social media ‘bling service’ Slide.com at a half billion dollars AND research indicating trust of search engines is declining, the gang discusses trust on the Web and the elements that feed into it: authenticity. What do the social aspects of the Web mean to marketers? What’s the opportunity at a strategic and tactical level? The Web turns out to be experiential after all — perhaps more than anything else.
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