Podcast: “Everyone Sells: It’s Just a Question of How Well!”
(37 MINUTES)
MP3 File
For most people, the word “salesperson” gives them the willies. It nearly implies deceit. Why? We ALL know what it’s like to be pitched and pitched poorly. Yet in today’s work environment — no matter what industry we work in — we are always selling. It permeates our daily lives and is programmed into our subconscious habits. Don’t believe me? You have to convince your boss that it’s ok for you to take a week off; you have to get your colleagues to support a project or you have to convince a company to use your company. Heck, if you’re single and out at the bar you’re pretty much selling! See, I told ya so. But there ARE different approaches out there — some more effective than others. What’s the secret sauce? I might suggest to you: authenticity or connecting emotionally. Is this, in fact, what’s behind Microsoft’s $45 BILLION attempt to woo Yahoo?
Bottom line is YOU are, indeed, a brand. Sounds trite but it’s worth considering — since we live in an increasingly “marketing-oriented” world. You may think you’re ‘above all that selling nonsense’. Selling is for dummies who didn’t go to college and can’t do anything else, right? Wrong! We all MUST sell and sell well to live fulfilled lives.
This week the gang discusses/debates how to…
- Improve our batting averages with person-to-person selling
- Understand the secret sauce that GOOD sales people have (those who have remarkable influence)
- Get are arms around what constitutes “a Web site that can sell”
Share your feedback, comments, suggestions, news tips or saucy gossip here on our blog! We’ll consider sharing it with listeners on our next program.
Comments
One Response to “Podcast: “Everyone Sells: It’s Just a Question of How Well!””
Got something to say?
nrjq7zfrtusljyq1