Podcast: “How to Create Good a Web Site That Sells”
(30 MINUTES)
MP3 File
Here’s what I posed to the gang this week: Give me an ugly Web site and I’ll give you a winner! Sure, brains like Rex Briggs tell us that “What Sticks” is what sells but at the end of the day, it’s not about ideas and positioning — it’s about execution and getting people to dig deep. The buck stops with people and Web sites that SELL by convincing people to instinctively slap down the charge card and push BUY IT NOW.
As I see it… on the Web, the uglier the site the better it sells. Yet is it myth or is it true? If it’s true how is it that these single pages filled with text and an occasional audio or video testimonial are sooooo ugly yet wildly effective? Heck, what is “good design” or a “good user interface?” Is it changing? Do “human-computer interaction” gurus like Jakob Nielsen hold the answers? Are there multiple best practices and how can one choose which is right for them?
Let’s try to understand the choices. Let’s figure how to actually make the Web design decision — whether you’re building their own Web site, using a template or outsourcing it to a tech-savvy helper. What is the process of creating a “good Web site” that sells?!
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