Podcast – Trending Toward Profit
(45 MINUTES)
MP3 File
Let’s face it — in the digital marketing world, there are as many trends as there are points on a compass. Every time I turn around it’s a new press release or blog proclaiming a new shift in the tectonic digital plates. Better watch out! Better pay attention or your lunch will get eaten! It’s not Web 2.0 anymore it’s 3.0… no it’s “conversational marketing”… wait, no it’s “consumer empowerment”… wait they’re not “consumers” anymore they’re “producers!” UGH! Trend watching can be a great hobby but it’s more likely to distract us from good business — getting things done.
That stated, we DO need to keep ourselves educated and with an ear to the track. Digital does move fast and users of digital adopt quickly but in ways that are highly predictable if you think about it. In the words of ‘alternate reality’ advertising guru, Brian Clark, “It was never about the computers. It was never about the applications. It was never about the sales channels. The Internet was always about the people, which is why email, IM, multi-player gaming and similar developments have always been the “killer apps” of the social Web.” In the words of Deborah Schultz, “Technology changes, people don’t.” So what’s all the noise about?
More importantly, what are the trends that we should NOT be watching or investing our time in? Where does the digital marketing/ad industry house its most well-crafted hooey? Let’s separate the wheat from the chaff and decide on what trends aren’t worth our time.
Join us!
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