About the Editors
Jeff Molander has been guiding business leaders though the thicket of online marketing and advertising since its early days. His firm, Molander & Associates Inc., provides analysis and recommendations to entrepreneurs, investors, agencies, multi-channel retailers and service marketers who seek to bypass the smoke-and-mirrors and leverage the power of digital marketing and media with confidence.
He has been in the performance-based (“affiliate”) marketing industry since its early days having helped found what is today DoubleClickPerformics, a division of Google. Serving as Vice President of Sales & Marketing, he was instrumental in taking the company from a concept on a piece of paper to start-up firm… and finally on to an operational company where he recruited management team members and helped to close two rounds of institutional funding.
In addition to maintaining a private consulting practice, Molander spends his time investing in and advising a handful of early stage companies including a software-focused start-up, The Partner Maker LLC.
He is a regular, sought-after speaker at a variety of trade conferences and academic functions including The Direct Marketing Association, The National Retail Federation (Shop.org), eRetailing Association and Loyola University’s Graduate School of Business. He is regularly published in a variety of news, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, Internet Retailer Magazine, Catalog Success Magazine, DM News and Target Marketing Magazine. He actively publishes perspectives and recommendations at JeffMolander.com, ThoughtShapers.com and PayingForPerformance.com in audio, video and print media. He also hosts the monthly Paying for Performance Teleconference sponsored by Vintage Tub & Bath’s king of clawfoot tubs, Allan Dick.
Later in 2008 Molander is slated to release his book Ignorance Economy, an insider’s exposé on digital economics that aims to radically change the way people view and invest in the Web and digital media.
Lee “The Lead Man” Gientke made waves in 2005 when he decided to do what he does best — share un-varnished truths about his professional experiences in Web marketing with the community. Since then, Lee has worked in online retail, nutraceuticals and most recently lead generation at Leadpoint.com, a monstrously successful clearinghouse for business leads. Think of it as a marketplace similar to eBay — an auction house for business leads where buyers and sellers get together and haggle over what a lead is worth. Here, Lee puts together performance-based partnerships and manages arrangements with lead sellers in an environment where the only constant is change. An accomplished political campaign manager and literary editor in former lives, Gientke calls Los Angeles home and can be seen prowling various digital business conferences across the country for new partners.
Lee can be found blogging valuable tidbits at Revenews.com and here at PayingForPerformance.com. He’s also a regular on the Paying for Performance podcast program airing weekly (subscribe) where he gabs it up with accomplished colleagues, Amanda Watlington (Searching For Profit), Michael Perham (AdKnowledge), Chris Finken (Orange Soda) and Lorrie Thomas (Lorrie Thomas Marketing).
