‘Paying for Performance’ Teleconference Re-Launches Its Support Group for Web Retailers
Allan Dick, Vintage Tub & Bath’s Chief Marketing Officer, announced that he is expanding the focus of Vintage Tub’s Affiliate Marketing Call to include all aspects of performance marketing. The new “Paying for Performance” teleconference, hosted by noted digital marketing authority Jeff Molander, is a 60 minute tele-event that helps e-marketing/e-commerce professionals find solutions to everyday problems through candid advice from peers and industry experts.
February 20th’s discussion will feature a debate on how to balance paid search & affiliate marketing strategies. The event includes industry veterans:
Larry Joseloff, Sr. Director of Content
Shop.org (a former affiliate manager for brands within Commission Junction and at Discovery Channel Store)
Kristopher Jones, President & CEO
Pepperjam Network
Kevin Lee, Exec. Chairman & Founder
Did-It
Request participation in this free, peer-based resource by contacting sponsor, Allan Dick at allan**at**vintagetub.com.
Taking place each 3rd Wednesday of the month at 4 pm Eastern Time, the virtual event includes a quick recap on hot news items, ‘must read’ books/articles and conferences – enabling members to keep up-to-date on learnings and revelations of colleagues. Short presentations from invited guests address issues chosen by the group and are followed by lively question and answer sessions. In between monthly calls, a Web-based discussion group also keeps members networked and helping one another.
“The monthly calls are a life blood for me. As the sole person charged with e-commerce marketing management at a mid-sized multi-channel retailer, I need a support group that speaks my language,” says Trish Tickle of Kitchen Collection.
“Networking with other affiliate managers lets me find out about new ideas, explore and ask questions about things that I don’t have time to research completely. Between calls we can email each other or the whole group about issues that can’t wait until the next call. In fact, just yesterday we were discussing international affiliate marketing,” Tickle adds.
Brook Schaaf, affiliate marketing manager and founder of Schaaf Consulting, suggests multiple forms of value from the event.
“The Paying for Performance group is a trusted group of fellow, experienced affiliate marketers who are great to ask questions and bounce ideas off of. It’s a comfortable environment for talking about both small and big ideas. The associated email list is great for continued discussion about vendors, affiliate practices and other issues.”
Summary of Paying For Performance’s February Event
As paid search marketing rapidly evolves retailers suddenly find themselves competing head-on with their own cost-per-acquisition (CPA) affiliates. They’re struggling to maximize incremental revenue without cannibalizing their own search campaigns or threatening affiliate-generated sales. What’s the answer? Tune in to get all the perspectives: the marketer, the affiliate and paid search agency. Learn the formula for balancing your approach. Yes, affiliates and your own search marketing programs can live harmoniously and profitably!
About The ‘Paying for Performance’ Teleconference
Uniquely, this conference call it is one of only a handful meetings sponsored by a retailer for other retailers. Participation is limited to 50 professionals so everyone can get a chance to speak up and have questions answered. Vendors may participate on an invitation basis based on their ability to contribute quality, relevant information in a group setting. Decisions are driven by recommendations from the group’s participants, host, Jeff Molander and sponsor, Vintage Tub & Bath.
Podcast: “New Social Marketing, New Engagement Measures: Or Is This All Useless Hype?”
(35 MINUTES)
MP3 File
The Internet is every direct marketer’s dream. Users’/customers’ actions can be defined, measured, saved and compared with ease. Many companies intuitively understand they have gobs of data available to them — yet few actively collect it or they’ve constrained their data gathering to revenue generating paths. This is Web Analytics 101. But in today’s world of social media, conversational marketing and user generated content, might merchants be missing something? How deep down the rabbit hole should one go with analytics and is revenue generation really the Holy Grail?
There are many things users do that relate back to a merchant in a non-revenue producing, yet beneficial, way. They may post on their Facebook profile they bought from Company X. They may write a blog… or leave a review about a product on the merchant’s site. Some are calling this “consumer engagement” and while it is non-revenue producing, they suggest this kind of activity should be collected and measured. Why? By analyzing THIS kind of data a merchant will be able to better nurture prospects, identify key “mavens and connectors” — consumers who influence other people’s purchases.
The gang helps listeners answer questions like:
* What are the tech and people obstacles marketers face if they track “consumer engagement”?
* What about in the lead-gen space? If a mortgage broker buys a lead, how should he/she interact with the data? How does standardization fit it?
* Is all this tracking necessary? Can — and do — merchants get a big enough lift to justify the costs?
* At what point does this “devaluation” of hard-core direct marketing ROI begin to promote “old fashioned”, somewhat sloppy, advertising practices?! OR are new “holistic” measures and analysis practices in order?
Share your feedback, comments, suggestions, news tips or saucy gossip here on our blog! We’ll consider sharing it with listeners on our next program.
